Digital Transformation: 5 Reasons to consider Outsourcing

Digital Transformation

Unless you have been living on a remote island, you couldn’t have missed the wave of businesses “going digital”. In fact, odds are that the adoption of digital technology is already a key part of your strategy. The good news, then, is that you are already on the Digital Transformation journey. Digital transformation is all … Read more

Benefits of Video Marketing: The 5 key points

video-marketing

Content Marketing is an effective way to build a brand and grow your business. One form of content marketing that is growing in significance is Video Marketing and it’s very important to know about the benefits of Video Marketing. Video is a very powerful tool for a brand to spread its message. Videos are easily … Read more

Digital Technologies: 4 Steps to Adoption

choosing-right-agency

Today, every company, howsoever small, must think and act like a Digital Company. The only way to ensure that you grow & thrive in the post-pandemic world is by adopting digital technologies. However, the adoption of digital technologies is sometimes not very simple. Not every company has internal talent or resources who are well versed … Read more

Online Education: Necessity or Boon?

“Never let a good crisis go to waste.” The famous expression by Sir Winston Churchill is one of high relevance for online education in the COVID-19 crisis. Industries have reinvented their business models and re-defined how they approach various parts of their value chains. Businesses are now significantly reliant on the rapid use of technology … Read more

WordPress Website: 5 Points to consider while creating

wordpress-website

In this digital era, most of us are starting our own businesses and most have started already. Once anyone plans to start their business, they finalize their business model and concepts. Then, the first thing that comes to their mind is how they are going to make their online presence. The first thing that comes … Read more

Digital Marketing for Small Business: The 5 basic steps

The current health crisis has badly impacted a lot of industries (e.g. automotive, furniture, luxury) and has proved to be a boon for many others (e.g. pharmacies, household goods, groceries).  Digital marketing for small businesses, as a practice, has been instrumental in deciding the impact of the pandemic. It is important to note that consumer … Read more

Things to know before getting a website made

website-creation-benchkart

Are you getting a website made? If you have decided to create a *website/web application for taking your business online, read on… *First of all what is the difference between a website and a web application. Although both of these terms can be used interchangeably more often a website is considered for a small set … Read more

Adopting Digital Technologies is a Fundamental Right

digital-transformation-benchkart

Today, the largest enterprise to the smallest grocery store is realizing that adopting digital technologies is the only way to survive & thrive. Satya Nadella says, “every company needs to start thinking and operating like a digital company”. To make the point clearer, let’s take an example of 2 retail stores on opposite sides of … Read more